SIMPLY PURE AND CLEAN

Agneta Sjödin x IDUN Minerals

With a common core-value for a sustainable future, IDUN Minerals has chosen to initiate a long-term collaboration with the famous Swedish TV profile and author Agneta Sjödin.
Joint forces provide the opportunity to spread awareness about the production and content of cosmetic products and how you as an individual can make good choices for both yourself and the environment.

Since 2011, when IDUN Minerals was first founded, the company has been working by the keywords “Simply pure and clean” which reflects the ingredients in the products in both makeup, haircare and skincare. Of course, the packaging should also reflect the content and therefore the focus is to improve all parts of the production chain, for a more beautiful world and a more sustainable future. IDUN Minerals is gradually reviewing all its transport, packaging and content to find better alternatives. This work will be deepened in 2020 as many products will have a distinctly more sustainable profile.

– A collaboration with Agneta Sjödin felt quite natural given her great interest in the environment, nature and a sustainable lifestyle. We and the entire beauty industry are facing a massive challenge where the transition must begin today. Agneta shares these basic and positive values, says Göran Agardh, CEO and founder of IDUN Minerals.

Agneta Sjödin værdsætter bæredygtig skønhed

Agneta Sjödin om samarbejdet med IDUN Minerals, skønhedsrutiner og hvad der ligger tæt på hendes hjerte:

Hvad er bæredygtig skønhed for dig?
– Bæredygtig skønhed handler for mig om bevidsthed og at der er en tanke hele vejen fra indhold til produktion og transport. Da jeg er opmærksom på alt hvad jeg gør, såsom hvad jeg spiser, hvordan jeg træner og mediterer, vil jeg også gerne vide, hvad jeg har tættest på min hud og at det er lavet lokalt.

Hvordan ser din skønhedsrutine ud?
– Jeg kan godt lide det enkelt! Jeg vil have en creme, hvor jeg kan have “alt i en” – en creme der fugter, giver udstråling og kan anvendes dag eller nat. Jeg rejser meget, hvorfor jeg vil have let emballage og derfor kræver mere skønhed og mindre emballage.

Hvorfor vil du gerne samarbejde med IDUN Minerals?
– IDUN Minerals er en bevidst virksomhed. De har et hjerte, ønsker det bedste fra kunden og følger med i deres tanker om bæredygtighed. Jeg kan også godt lide forbindelsen mellem IDUN og den Nordiske mytologi, der er tæt på mit hjerte.

Hvad kan du godt lide ved IDUN Minerals produkter?
– Med deres produkter får jeg meget kvalitet for pengene. Hudplejeprodukterne er gode fra flere perspektiver. De giver huden glød, fugt og derudover føles det godt fra hjertet at vælge et bæredygtigt alternativ.

Vegan beauty

We are proud that IDUN Minerals is a pharmacy exclusive brand in Sweden, as the pharmacies have strongly regulated quality controls and ensure that the ingredients in the assortment are approved and maintain high quality. We are proud that IDUN Minerals is a pharmacy exclusive brand in Sweden, as the pharmacies have strongly regulated quality controls and ensure that the ingredients in the assortment are approved and maintain high quality.

We are proud that IDUN Minerals is a pharmacy exclusive brand in Sweden, as the pharmacies have strongly regulated quality controls and ensure that the ingredients in the assortment are approved and maintain high quality.